You have already read that Just Strait aim to bring you
the most competitively priced straighteners from our Mission page, so thats one very good reason.
However, Just Strait's range of hair straighteners differ
from many because of one special feature and thats safety.
Safety is always paramount, the special distinguishing
feature is that all Just Strait hair straighteners are only fitted with 100% Pure Solid Ultra Smooth Ceramic Plates, not ceramic
coated plates like many others which are aluminium with ceramic coating only.
So whats the difference and why should that be important
?
The answer to that is quite simple, you are subjecting
your hair to intense direct heat whether up to 200 or 210 degrees. Only a pure solid ceramic plate will evenly distribute
the heat throughout the plate and allow the negative ionic field technology to evenly seal in the natural oils to give
your hair that naturally healthy shine and straighten it poker straight without burning or damaging it long term.
An aluminium plate that is only ceramic coated does not
evenly distribute the heat, the heat can be more intense in some areas of the plate than others, you are in those instances
applying direct heat that can burn and cause long term damage to your hair, dryness as the natural oils are stripped out of
your hair, leaving it lifeless, dull unatural looking hair and causing split ends and serious damage to the roots.
To put matters into perspective, we would not go out into
the sun and sit directly in it without some sort of protection and thats because we now know that the suns rays are harmful,
so we sit in the sun because we like to, but we make sure that we are protected, becasue we only have on skin ! Well we only
have one lot of hair too, so why ruin it through carelessly not protecting it by applying direct heat that will only cause
harmful damage long term. Thats why it is so very important to use a hair straightener that only has 100% pure ceramic plates
to ensure that your hair is protected whilst straightening. Thats why a Just Strait is popular and highly successful because
it just does not straighten and shine your hair, but it does it safely and thats why Just Strait stands out from the crowd.
